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Seth Haines

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As an industry that relies heavily on foot traffic, it comes as no surprise that museums are experimenting with big data to draw in and engage new visitors. A report released by the American Alliance of Museums' Center for the Future of Museums states that museums should look toward a diverse array of industries to learn how they're sustaining or even increasing foot traffic amidst this digital-age. Given the significant stake attendance has on their prosperity, staying on top of these industries' practices are critical to the success of museums and other visitor-serving organizations. With this said, museums' newfound interest in big data is a drastic step in the right direction. Not only should the focus be on increasing traffic, but also understanding the journey behind their visitors' experience. Which exhibits are drawing the most people? How long are people obs... (more)